The Club Owner's Playbook
The systems behind running a pickleball club that pays: membership sales, member programming, building from scratch and growing revenue. Written from what works at the clubs we own and operate.
What's inside
Planned chapters. Waitlist members get early chapters as they're finished and a say in what comes first.
Membership Sales
How to sell memberships before and after you open, and keep them.
- Pre-sale and founding-member campaigns
- Tiered pricing ladders instead of one unlimited plan
- Sales process, tours and follow-up scripts
- Retention and churn tracking
Member Programming
Fill the calendar and keep members engaged, including off-peak hours.
- Leagues, ladders, clinics and socials
- Daytime, 55+ and corporate programs
- Coach and pro schedules that pay for themselves
- Events that sell out prime time
Build From Scratch
Open a club with the math worked out before you sign anything.
- Site selection and go / no-go math
- Right-sizing: how many courts you can really fill
- Lease terms to look for (alongside your attorney)
- Opening plan, staffing and systems
Revenue Growth
Raise revenue per court without upsetting the members you have.
- Prime-time pricing and court-hour yield
- Revenue per court as the weekly number
- Staffing and automation to protect margin
- Ancillary revenue: pro shop, events, sponsors
Get early access
Tell us about your club and which pillar you need most. We'll send chapters as they're ready. No spam, unsubscribe any time.
- Early chapters before public release
- Templates and checklists as they're built
- Pick the topic we write next
You're on the list.
We'll email you when the first chapters are ready.
Need help before the Playbook is out?
Book a free Health Check and we'll apply it to your club directly.